2.13.2008

Prayer to the Grocery Gods

Yesterday afternoon I auditioned for a commercial spot for a well-known, regional grocery chain. The call was for women--"real people"--of all types. Even pregnant women were specifically sought. I think the spot(s) that will be produced are a continuation of a campaign currently running, in which "real people" showcase their "real lives", illustrating how shopping at this particular grocery store fits into and improves their lifestyles. It's really capitalizing on the "word-of-mouth" brand.

It's hard to know what kind of talent the ad client seeks at auditions like these. They themselves may not even know (other than the fact they seek women). Clearly they have solicited professional actors for the spots, yet they want the spots to be natural-looking. While in the waiting area, we were given specific instruction to be our true selves, not to act, and that headshots were neither needed nor wanted. There was no copy to prepare. And, in fact, once in the audition room, it was much more like an interview. Some of the questions I was asked included:

  • Where do you live?
  • Do you live alone or with others?
  • What do you do for fun?
  • What do you do to relax?
  • Is there a grocery store near you?
  • Is there one of these particular stores near you?
  • Do you shop at this store?
  • What is your diet like?
  • Do you like to cook?
  • Where are you from?
It was an unsually personal type of interview, I suppose, but I was honest and I tried to be as personable and true to myself as I could be. That's all one can do, right? Now it is up to the audition gods to grant this gig.

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